Google Adwords Metrics

Ad Delivery Options

Ad Delivery Options allows you to control how quickly to spend your ad budget per day. There are two settings:

  • Standard Delivery: Google will attempt to show your ads evenly throughout the day
  • Accelerated delivery: Google will attempt to show ads more quickly until your budget is reached, then stop showing ads there after.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...