Google Adwords Metrics

Account Budget

An account budget is a way to allocate an amount of money to spend on ads over a set period of time. It is only available to advertisers who pay per month on Google Ads.

Formerly known as budget orders.

Related Metrics

Ended Campaign
Display Planner
Targeting method
Ad Status
Landing Page
Video publisher

PPC Management Agency Google Adwords Metrics Account Budget

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...