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Google Adwords Metrics

Target CPA bidding

Target CPA bidding is an automated bidding strategy that uses your conversion tracking data to help maximise the number of conversion with your budget. It asks you to set a Target CPA (cost-per-action) and the automated system will then generate bids to try and meet it.

Recent Blogs

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Data Lake vs. Data Warehouse: which one to use?
Mar 13 2024 | by Vincent

In today’s digital era, data has become the cornerstone of businesses, steering decision-making and innovation. With the exponential growth of information, concepts like Big Data have surfaced, necessitating efficient...

Reminder: Google UA Historical Data to be Deleted in July 2024

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