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Google Adwords Metrics

Google Network

The Google Network is the collection of Google’s sites, their partner websites and other locations, such as mobile apps, where ads can be displayed. This is further divided into the Search Network, which includes Google’s search result pages, Google Maps and Google Shopping, and the Display Network, which include Youtube, Blogger, Gmail and all the partnered websites on the Display Network.

Recent Blogs

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Reminder: Google UA Historical Data to be Deleted in July 2024

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