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Google Adwords Metrics

Google Ads

Google Ads is an online advertising developed by Google to display ads across a variety of Google’s services. Google Ads allows advertisers the ability create and display ads online and target them toward a particular audience based on keywords, topics and user information, such as location and demographics. Management of Google Ads is done entirely online and can be used to raise brand awareness, increase traffic to your website and help sell products or services.

Recent Blogs

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Reminder: Google UA Historical Data to be Deleted in July 2024

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