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Google Adwords Metrics

Conversion Window

The conversion window is the maximum amount of time between an ad interaction and a conversion action that will be recorded as a conversion. For example, if you choose 10 days, any conversion that happens within 10 days of an ad click is counted as a conversion for that ad.

Recent Blogs

What are ETL and ELT, and how do they differ?
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In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

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Reminder: Google UA Historical Data to be Deleted in July 2024

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