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Google Adwords Metrics

Average Daily Budget

The average daily budget is the amount you’d like to spend each day, on average, for each of your ad campaigns. Google Ads will utilise the budget dynamically over a month, spending up to twice your daily budget if your ads are popular on a certain day. Google Ads will average out the spend over a month so that you will not spend more than your average daily budget over that time.

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Reminder: Google UA Historical Data to be Deleted in July 2024

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