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Google Adwords Metrics

Average CPA

Average cost per action (CPA) is the average amount you are charged per ad conversion. It is calculated by taking the total cost of all your ad conversions divided by the total number of conversions.

Recent Blogs

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Data Lake vs. Data Warehouse: which one to use?
Mar 13 2024 | by Vincent

In today’s digital era, data has become the cornerstone of businesses, steering decision-making and innovation. With the exponential growth of information, concepts like Big Data have surfaced, necessitating efficient...

Reminder: Google UA Historical Data to be Deleted in July 2024

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