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Definition: Video watches at 95% indicates the number of times a video was played to 95% of its length and includes plays that skipped to that point.
How it’s used: Video watches at 95% counts when a video is played to the 95% point. This includes people who played to this point from the beginning of the video and may also include those who skipped to and played the video from the 95% point.
Social Media Marketing Facebook Metrics Video watches at 95%