Definition: Video watches at 75% indicates the number of times a video was played to three quarters of its length, including plays that skipped to the 75% point.
How it’s used: Video watches at 75% counts when three quarters of a video was played. It includes users who played to 75% of the video from the beginning and may also include those who skipped to the three quarter point and played the video from there.
Social Media Marketing Facebook Metrics Video watches at 75%