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Facebook Metrics

Video watches at 50%

Definition: Video watches at 50% indicates the number of times a video was played to half of its length, including plays that skipped to the 50% point.

How it’s used: Video watches at 50% counts when half of a video was played. It includes users who played to 50% of the video from the beginning and may also include those who skiped to the halfway point and played the video from there.

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