Definition: Video watches at 50% indicates the number of times a video was played to half of its length, including plays that skipped to the 50% point.
How it’s used: Video watches at 50% counts when half of a video was played. It includes users who played to 50% of the video from the beginning and may also include those who skiped to the halfway point and played the video from there.
Social Media Marketing Facebook Metrics Video watches at 50%
