Definition: Video watches at 25% counts the number of times a video was played for at least 25% of its length. This includes plays that skipped to this point.
How it’s used: Video watches at 25% measures when 25% of a video has been played. This includes those who played 25% of the video from the beginning and also those who skipped to the quarter mark and played the video from there.
Social Media Marketing Facebook Metrics Video watches at 25%
