Facebook Metrics

Video watches at 25%

Definition: Video watches at 25% counts the number of times a video was played for at least 25% of its length. This includes plays that skipped to this point.

How it’s used: Video watches at 25% measures when 25% of a video has been played. This includes those who played 25% of the video from the beginning and also those who skipped to the quarter mark and played the video from there.

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