Facebook Metrics

Video watches at 100%

Definition: Video watches at 100% counts the number of times a video was played to its completion, 100% of its length, including plays that skipped to this point.

How it’s used: Video watches at 100% counts when 100% of a video is played. This includes people who played to this point from the beginning of the video and also may include people who skipped to the 100% point.

Recent Blogs

Growing chatbot audiences under Facebook’s Subscription Messaging changes
Sep 12 2019 | by Joey

On July 31st 2019, Facebook changed the way businesses are allowed to message users and took away a powerful tool that many marketers (including yours truly) have used to...

Reporting on custom Facebook conversions in Google Data Studio
Aug 28 2019 | by Hum

This blog is for those of us who need to build reports that visualise data, and have Facebook conversion campaigns with custom conversions set up in the pixel. If...

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...