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Facebook Metrics

Video watches at 100%

Definition: Video watches at 100% counts the number of times a video was played to its completion, 100% of its length, including plays that skipped to this point.

How it’s used: Video watches at 100% counts when 100% of a video is played. This includes people who played to this point from the beginning of the video and also may include people who skipped to the 100% point.

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