Facebook Metrics

Video plays

Definition: Video plays counts the number of times a video is started to play. This metric counts each impression of a video and excludes replays.

How it’s used: Video plays is a metric counting a video play after an impression for the video is counted. Video plays are considered when a video plays automatically or because someone clicked on it to play. Replays are not counted, such as when someone pauses and starts playing a video again.

If an ad format has multiple videos, such as a carousel ad, video plays are counted separately for each video shown.

Recent Blogs

Property law - Section 25
How to Diagnose Facebook Audience Fatigue
Sep 28 2020 | by Vincent

Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....

Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...

Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...