Facebook Metrics

Video average watch time

Definition: Video average watch time counts the average time a video was played for. Any time spent replaying the video is included for a single impression.

How it’s calculated: Video average watch time is calculated by dividing the total watching time of a video by the total number of video plays, including replays.

Related Metrics

Cost per event response
Post comments
Cost per 1,000 people reached
Cost per messaging reply
Gross impressions (includes invalid impressions from non-human traffic)
Video watches at 50%

Social Media Marketing Facebook Metrics Video average watch time

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