Facebook Metrics

Video average watch time

Definition: Video average watch time counts the average time a video was played for. Any time spent replaying the video is included for a single impression.

How it’s calculated: Video average watch time is calculated by dividing the total watching time of a video by the total number of video plays, including replays.

Related Metrics

Delivery
Reach
Outbound CTR (click-through rate)
3-second video views
Cost per 1,000 people reached
Post engagement

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