Facebook Metrics

Video average watch time

Definition: Video average watch time counts the average time a video was played for. Any time spent replaying the video is included for a single impression.

How it’s calculated: Video average watch time is calculated by dividing the total watching time of a video by the total number of video plays, including replays.

Related Metrics

Cost per Page like
CPC (all)
Relevance score
Photo views
Result Rate
New blocked messaging connections

Social Media Marketing Facebook Metrics Video average watch time

Metric Categories:


Go to Metric Glossary

Recent Blogs

Linkedin Stories
Jul 21 2020 | by Santi

As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform. On June 25th, LinkedIn launched “LinkedIn Stories” for Australia and now...
All About Attribution Models
Jul 15 2020 | by Gary

One of the most challenging areas in digital marketing today is how we can account conversions to different marketing channels fairly. Why does it have to be fair? Businesses...
building_with_windows_blog_banner
Shopify SEO
Jul 1 2020 | by Stephen

Your perfectly optimised content goes here!When it comes to search engine optimisation for Shopify, by now it should be apparent that the platform is beyond helpful. In terms of...