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Facebook Metrics

Video average watch time

Definition: Video average watch time counts the average time a video was played for. Any time spent replaying the video is included for a single impression.

How it’s calculated: Video average watch time is calculated by dividing the total watching time of a video by the total number of video plays, including replays.

Related Metrics

Outbound CTR (click-through rate)
Cost per 3-second video view
Cost per ThruPlay
Unique 2-second continuous video views
Page likes
Relevance score

Social Media Marketing Facebook Metrics Video average watch time

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