Facebook Metrics

Unique outbound CTR (click-through rate)

Definition: Unique outbound CTR (click-through rate) estimates the percentage of users who saw an ad and performed an outbound click. It is calculated by dividing the number of unique outbound clicks by reach.

How it’s calculated: The metric is calculated as the number of unique outbound clicks divided by reach.

Related Metrics

Post engagement
Video average watch time
Post shares
Cost per result
Reach
Cost per offer saved

Social Media Marketing Facebook Metrics Unique outbound CTR (click-through rate)

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