Definition: Unique outbound CTR (click-through rate) estimates the percentage of users who saw an ad and performed an outbound click. It is calculated by dividing the number of unique outbound clicks by reach.
How it’s calculated: The metric is calculated as the number of unique outbound clicks divided by reach.
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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