Facebook Metrics

Unique outbound CTR (click-through rate)

Definition: Unique outbound CTR (click-through rate) estimates the percentage of users who saw an ad and performed an outbound click. It is calculated by dividing the number of unique outbound clicks by reach.

How it’s calculated: The metric is calculated as the number of unique outbound clicks divided by reach.

Related Metrics

Unique link clicks
Post engagement
Cost per Page engagement
Video watches at 75%
Amount spent
Delivery

Metric Categories:


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