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Facebook Metrics

Unique outbound CTR (click-through rate)

Definition: Unique outbound CTR (click-through rate) estimates the percentage of users who saw an ad and performed an outbound click. It is calculated by dividing the number of unique outbound clicks by reach.

How it’s calculated: The metric is calculated as the number of unique outbound clicks divided by reach.

Related Metrics

New messaging connections
Outbound CTR (click-through rate)
Impressions
Results
Instant Experience view time
Cost per ThruPlay

Social Media Marketing Facebook Metrics Unique outbound CTR (click-through rate)

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