Facebook Metrics

Unique outbound CTR (click-through rate)

Definition: Unique outbound CTR (click-through rate) estimates the percentage of users who saw an ad and performed an outbound click. It is calculated by dividing the number of unique outbound clicks by reach.

How it’s calculated: The metric is calculated as the number of unique outbound clicks divided by reach.

Related Metrics

Reach
Estimated ad recall lift (people)
Video plays
Post reactions
Cost per 10-second video view
Cost per unique click (all)

Social Media Marketing Facebook Metrics Unique outbound CTR (click-through rate)

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