Facebook Metrics

Unique outbound CTR (click-through rate)

Definition: Unique outbound CTR (click-through rate) estimates the percentage of users who saw an ad and performed an outbound click. It is calculated by dividing the number of unique outbound clicks by reach.

How it’s calculated: The metric is calculated as the number of unique outbound clicks divided by reach.

Related Metrics

Video watches at 25%
Cost per estimated ad recall lift (people)
Cost per unique link click
Cost per ThruPlay
3-second video views
Unique link clicks

Metric Categories:


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