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Facebook Metrics

Unique link clicks

Definition: Unique link clicks estimates how many people performed a link click, using sampled data.

How it’s used: The metric counts people, not actions. This metric uses sampled data.

Related Metrics

Video average watch time
Cost per 1,000 people reached
Unique 2-second continuous video views
Estimated ad recall lift (people)
Cost per messaging reply
Event responses

Social Media Marketing Facebook Metrics Unique link clicks

Metric Categories:


Go to Metric Glossary

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