Facebook Metrics

Unique CTR (link click-through rate)

Definition: Unique CTR (link click-through rate) estimates the percentage of people who saw an ad and performed a link click. It is a metric that counts people and not actions. It uses sampled data to calculate the number of unique link clicks divided by the reach.

How it’s calculated: The metric is calculated as the number of unique link clicks divided by the reach. It counts people, not actions.

This metric uses sampled data.

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