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Definition: Unique CTR (link click-through rate) estimates the percentage of people who saw an ad and performed a link click. It is a metric that counts people and not actions. It uses sampled data to calculate the number of unique link clicks divided by the reach.
How it’s calculated: The metric is calculated as the number of unique link clicks divided by the reach. It counts people, not actions.
This metric uses sampled data.
Social Media Marketing Facebook Metrics Unique CTR (link click-through rate)