Facebook Metrics

Unique 2-second continuous video views

Definition: Unique 2-second continuous video views is a Facebook metric which is currently in development and gives an estimate of how many users performed a 2-second continuous video view. It uses sampled data to count the number of people, not 2-second continuous video views.

Social Media Marketing Facebook Metrics Unique 2-second continuous video views

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...