Facebook Metrics

Unique 2-second continuous video views

Definition: Unique 2-second continuous video views is a Facebook metric which is currently in development and gives an estimate of how many users performed a 2-second continuous video view. It uses sampled data to count the number of people, not 2-second continuous video views.

Related Metrics

Cost per 1,000 people reached
Ad set delivery
Unique link clicks
Cost per estimated ad recall lift (people)
Cost per result
New blocked messaging connections

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