Facebook Metrics

Unique 2-second continuous video views

Definition: Unique 2-second continuous video views is a Facebook metric which is currently in development and gives an estimate of how many users performed a 2-second continuous video view. It uses sampled data to count the number of people, not 2-second continuous video views.

Related Metrics

Video average watch time
Page engagement
Estimated ad recall lift (people)
Instant Experience view time
Gross impressions (includes invalid impressions from non-human traffic)
Relevance score

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