fbpx

Facebook Metrics

ThruPlays

Definition: ThruPlays is a metric in development, which will count the number of times a video is played to completion or at least 15 seconds.

How it’s used: ThruPlays counts when a video is played to completition if 15 seconds or shorter. For longer videos, ThruPlays counts when a user plays at least 15 unique seconds of the video. 97% of the video is considered a video’s full length, as people tend to drop off before credits roll or content fades out (i.e. the true end of a video).

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...