Definition: ThruPlays is a metric in development, which will count the number of times a video is played to completion or at least 15 seconds.
How it’s used: ThruPlays counts when a video is played to completition if 15 seconds or shorter. For longer videos, ThruPlays counts when a user plays at least 15 unique seconds of the video. 97% of the video is considered a video’s full length, as people tend to drop off before credits roll or content fades out (i.e. the true end of a video).