fbpx

Facebook Metrics

Results

Definition: Facebook’s results metric is a number representing the amount of times your ad achieved a specific outcome, which is based on the campaign objectives and settings.

How it’s used: The Facebook results metric highlights your campaign’s performance based on what business objectives and settings you selected. This enables you to compare performance amongst campaigns with similar objectives and identify opportunities and areas that you can optimise for better results.

Your campaign and the ad account settings will determine how you are billed for an ad. For example, while you may have chosen Conversions as the campaign objective and the result is the number of purchases that were made, you may be charged for the number of impressions each ad receives.

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...

Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...