Facebook Metrics

Result Rate

Definition: The Facebook result rate metric is a number representing the amount of times your ad achieved a specific outcome, which is based on the campaign objectives and settings.

Recent Blogs

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How to Diagnose Facebook Audience Fatigue
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Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....

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Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...