Facebook Metrics

Reach

Definition: Facebook reach is a number representing the amount of times your ad achieved a specific outcome, which is based on the campaign objectives and settings.

How it’s used: The Facebook reach metric shows you the number of people who saw your ad during a campaign. They may not click on your ads but people will be more likely to engage with the business once they’ve seen an ad.

Factors such as big, budget and audience targeting affect reach.

Recent Blogs

How to get featured snippets on Google
Jun 19 2019 | by Stephen

Getting answers as a web user is becoming quicker and more convenient. Google moves fast to cater for those quick searches we make whether at home, work or a...

AB Testing in Google Optimize
AB Testing in Google Optimize
Jun 11 2019 | by Hum

There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...

Campaign Budget Optimisation on Facebook
May 21 2019 | by Hum

If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...