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Facebook Metrics

Reach

Definition: Facebook reach is a number representing the amount of times your ad achieved a specific outcome, which is based on the campaign objectives and settings.

How it’s used: The Facebook reach metric shows you the number of people who saw your ad during a campaign. They may not click on your ads but people will be more likely to engage with the business once they’ve seen an ad.

Factors such as big, budget and audience targeting affect reach.

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