Facebook Metrics

Post shares

Definition: Post shares are the number of times Facebook ads were shared on Facebook. Posts can be shared on a user’s own or friends’ Timelines, in groups or on Pages.

How it’s used: Post shares is a count of how many shares your ads received while running. It may also include shares on Instagram which were sent to people’s inboxes.

Post shares does not count engagement with the post after it is shared on another Page’s or person’s timeline.

Recent Blogs

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...