Facebook Metrics

Post reactions

Definition: Post reactions are the total amount of reactions to Facebook ads (like, love, haha, wow, sad or angry).

How it’s used: Post reactions on Facebook indicate that ads are relevant to the target market which, in turn, helps ads perform better. After reacting to a post, people automatically follow further reactions and comments, which can encourage them to engage in an ongoing conversation on a business Page.

Measuring how an ad helped to influence certain reactions enables business owners to tailor future posts. The post reactions metric counts all reactions an ad received while running.

Recent Blogs

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