fbpx

Facebook Metrics

Post reactions

Definition: Post reactions are the total amount of reactions to Facebook ads (like, love, haha, wow, sad or angry).

How it’s used: Post reactions on Facebook indicate that ads are relevant to the target market which, in turn, helps ads perform better. After reacting to a post, people automatically follow further reactions and comments, which can encourage them to engage in an ongoing conversation on a business Page.

Measuring how an ad helped to influence certain reactions enables business owners to tailor future posts. The post reactions metric counts all reactions an ad received while running.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...