Facebook Metrics

Post engagement

Definition: Post engagement measures the activity on a Facebook post, adding the total number of actions users took, such as likes or shares.

How it’s used: Post engagement can be an indication of ads resonating with target audiences as when people see ads that are relevant to them, they’re more likely to engage with those ads. Post engagement then helps ads perform better.

Post engagement enables advertisers to measure these interactions and compare them to other ad or campaign engagement.

Post engagement includes all interactions people take while ads are running. These can include actions such as reactions, comments, sharing a post, claiming an offer, clicking on a link or viewing a photo or video.

Recent Blogs

Project management tools that make our agency work smoothly
Jan 7 2020 | by Santi

It’s a whole new year, which means it’s the perfect time to get organised and on track with all your projects for the upcoming year. In this blog, we’ll...

Goodbye, 2019! 👋
Dec 16 2019 | by Joey

Another year has gone by – it’s been a flurry of keywords, data, and ads. According to the common schoolyard saying, “first the worst, second the best”, Metric Labs’...

Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...