Definition: Page likes indicate the number of likes on your Facebook page which can be attributed to paid advertising.
How it’s used: By liking a Page, Facebook users are able to follow page posts and keep up to date with brand or business news.
Page likes can be helpful to advertisers because they enable geographic and demographic insights of people who liked a Page to be used for marketing strategy and audience creation.
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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