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Facebook Metrics

Page likes

Definition: Page likes indicate the number of likes on your Facebook page which can be attributed to paid advertising.

How it’s used: By liking a Page, Facebook users are able to follow page posts and keep up to date with brand or business news.

Page likes can be helpful to advertisers because they enable geographic and demographic insights of people who liked a Page to be used for marketing strategy and audience creation.

Recent Blogs

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Measurecamp 2023
Nov 7 2023 | by Wayne

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