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Facebook Metrics

Page likes

Definition: Page likes indicate the number of likes on your Facebook page which can be attributed to paid advertising.

How it’s used: By liking a Page, Facebook users are able to follow page posts and keep up to date with brand or business news.

Page likes can be helpful to advertisers because they enable geographic and demographic insights of people who liked a Page to be used for marketing strategy and audience creation.

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...