Facebook Metrics

Page engagement

Definition: Page engagement measures the activity on a Facebook page and its posts, adding the total number of actions, such as likes or shares, which can be attributed to advertising.

How it’s used: Page engagement allows business owners to see how people interact with their pages and posts as a result of their ads, which is an indication of how relevant their ads were to their target market. Page engagement on Facebook tracks interactions with a business’ page and its posts attributed to ads. Page engagement can include actions such as Page likes, reactions such as ‘Love’ or ‘Haha’, checking in to your location and clicking on a link, among other things.

Recent Blogs

Property law - Section 25
How to Diagnose Facebook Audience Fatigue
Sep 28 2020 | by Vincent

Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....

Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...

Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...