Facebook Metrics

Page engagement

Definition: Page engagement measures the activity on a Facebook page and its posts, adding the total number of actions, such as likes or shares, which can be attributed to advertising.

How it’s used: Page engagement allows business owners to see how people interact with their pages and posts as a result of their ads, which is an indication of how relevant their ads were to their target market. Page engagement on Facebook tracks interactions with a business’ page and its posts attributed to ads. Page engagement can include actions such as Page likes, reactions such as ‘Love’ or ‘Haha’, checking in to your location and clicking on a link, among other things.

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