Definition: Page engagement measures the activity on a Facebook page and its posts, adding the total number of actions, such as likes or shares, which can be attributed to advertising.
How it’s used: Page engagement allows business owners to see how people interact with their pages and posts as a result of their ads, which is an indication of how relevant their ads were to their target market. Page engagement on Facebook tracks interactions with a business’ page and its posts attributed to ads. Page engagement can include actions such as Page likes, reactions such as ‘Love’ or ‘Haha’, checking in to your location and clicking on a link, among other things.
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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