Definition: Outbound CTR (click-through rate) measures the percentage of times users saw an ad and performed an outbound click. It is calculated by dividing outbound clicks by impressions.
How it’s used: The metric is calculated as outbound clicks divided by impressions.
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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