Facebook Metrics

Outbound CTR (click-through rate)

Definition: Outbound CTR (click-through rate) measures the percentage of times users saw an ad and performed an outbound click. It is calculated by dividing outbound clicks by impressions.

How it’s used: The metric is calculated as outbound clicks divided by impressions.

Related Metrics

Link clicks
CTR (all)
Unique link clicks
Gross impressions (includes invalid impressions from non-human traffic)
CPC (all)
ThruPlays

Metric Categories:


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