Facebook Metrics

Outbound CTR (click-through rate)

Definition: Outbound CTR (click-through rate) measures the percentage of times users saw an ad and performed an outbound click. It is calculated by dividing outbound clicks by impressions.

How it’s used: The metric is calculated as outbound clicks divided by impressions.

Related Metrics

CPC (cost per link click)
Cost per estimated ad recall lift (people)
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Cost per event response
New blocked messaging connections
Unique outbound CTR (click-through rate)

Social Media Marketing Facebook Metrics Outbound CTR (click-through rate)

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