Facebook Metrics

Outbound CTR (click-through rate)

Definition: Outbound CTR (click-through rate) measures the percentage of times users saw an ad and performed an outbound click. It is calculated by dividing outbound clicks by impressions.

How it’s used: The metric is calculated as outbound clicks divided by impressions.

Related Metrics

Link clicks
Cost per 10-second video view
Video plays
Estimated ad recall lift (people)
Photo views
New messaging connections

Social Media Marketing Facebook Metrics Outbound CTR (click-through rate)

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