Facebook Metrics

Outbound CTR (click-through rate)

Definition: Outbound CTR (click-through rate) measures the percentage of times users saw an ad and performed an outbound click. It is calculated by dividing outbound clicks by impressions.

How it’s used: The metric is calculated as outbound clicks divided by impressions.

Related Metrics

Event responses
Page likes
Link clicks
Video watches at 25%
Video watches at 75%
Delivery

Social Media Marketing Facebook Metrics Outbound CTR (click-through rate)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...