Facebook Metrics

New blocked messaging connections

Definition: New blocked messaging connections is a Facebook metric that measures how many times people blocked a messaging conversation with a business on Facebook Messenger that can be attributed to that business’ ad(s). This can include blocks that happened after a user saw an ad in a messaging app for the first time or blocks that happen after a messaging conversation attributed to ads has already begun.

Social Media Marketing Facebook Metrics New blocked messaging connections

Recent Blogs

Project management tools that make our agency work smoothly
Jan 7 2020 | by Santi

It’s a whole new year, which means it’s the perfect time to get organised and on track with all your projects for the upcoming year. In this blog, we’ll...

Goodbye, 2019! 👋
Dec 16 2019 | by Joey

Another year has gone by – it’s been a flurry of keywords, data, and ads. According to the common schoolyard saying, “first the worst, second the best”, Metric Labs’...

Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...