Facebook Metrics

Impressions

Definition: A Facebook impression is counted when your advert appears on-screen.

How it’s used: A common metric used in digital marketing, impressions measure the number of times that ads were shown on screen to your audiences.

Recent Blogs

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Apr 6 2021 | by Olivia

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In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...