Facebook Metrics

Gross impressions (includes invalid impressions from non-human traffic)

Definition: Gross impressions are the amount of times your ads were shown, either to actual users or non-human traffic, which Facebook detects and then filters out.

Related Metrics

Link clicks
Video average watch time
Cost per offer saved
Post shares
Instant Experience view time
Amount spent

Social Media Marketing Facebook Metrics Gross impressions (includes invalid impressions from non-human traffic)

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