Definition: Gross impressions are the amount of times your ads were shown, either to actual users or non-human traffic, which Facebook detects and then filters out.
Getting answers as a web user is becoming quicker and more convenient. Google moves fast to cater for those quick searches we make whether at home, work or a...
There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...
If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...
