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Facebook Metrics

Gross impressions (includes invalid impressions from non-human traffic)

Definition: Gross impressions are the amount of times your ads were shown, either to actual users or non-human traffic, which Facebook detects and then filters out.

Related Metrics

Link clicks
Unique 2-second continuous video views
Post reactions
Ad set delivery
ThruPlays
Video watches at 95%

Social Media Marketing Facebook Metrics Gross impressions (includes invalid impressions from non-human traffic)

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