Facebook Metrics

Frequency

Definition: The frequency metric on Facebook is the average number of times that each user saw your ad.

How it’s used: Frequency on Facebook enables you to build awareness by showing you ad multiple times to your target audience. Depending on budget, audience size and campaign schedule, frequency may be one or two or may be significantly higher.

Frequency is an excellent tool and important to monitor, as it can provide insights into whether your audience is experiencing ad fatigue, demonstrated by an increase in frequency as performance drops. If your audience has seen the ad too often, it may be time to change the creative and/or audience targeting.

Recent Blogs

Automated Targeting in Remarketing Campaigns
Feb 26 2020 | by Vincent

If you have been running remarketing display ads over the last year, you might have noticed that impressions and clicks have significantly increased. We noticed this with one of...

Campaign Organisation on Social
Feb 19 2020 | by Katie

Campaign organisation and set up on digital is an undeniably dry topic. It’s one of those things which, if done well, goes relatively unnoticed, yet when done poorly alarm...

How to keep updated with the latest digital marketing trends
Jan 22 2020 | by Santi

For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...