Facebook Metrics

Frequency

Definition: The frequency metric on Facebook is the average number of times that each user saw your ad.

How it’s used: Frequency on Facebook enables you to build awareness by showing you ad multiple times to your target audience. Depending on budget, audience size and campaign schedule, frequency may be one or two or may be significantly higher.

Frequency is an excellent tool and important to monitor, as it can provide insights into whether your audience is experiencing ad fatigue, demonstrated by an increase in frequency as performance drops. If your audience has seen the ad too often, it may be time to change the creative and/or audience targeting.

Recent Blogs

Growing chatbot audiences under Facebook’s Subscription Messaging changes
Sep 12 2019 | by Joey

On July 31st 2019, Facebook changed the way businesses are allowed to message users and took away a powerful tool that many marketers (including yours truly) have used to...

Reporting on custom Facebook conversions in Google Data Studio
Aug 28 2019 | by Hum

This blog is for those of us who need to build reports that visualise data, and have Facebook conversion campaigns with custom conversions set up in the pixel. If...

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...