Definition: When you have a Facebook event ad, the event responses measures the number of people who ticked Interested or Going to the event (which can be attributed to paid advertising).
Social Media Marketing Facebook Metrics Event responses
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...
