Facebook Metrics

Estimated ad recall lift rate

Definition: The rate at which an estimated number of additional people, when asked, would remember seeing your ads within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. This metric is estimated and in development.

How it’s calculated: The metric is calculated as the estimated ad recall lift divided by the reach of your ads. This metric is only an estimate and may be imprecise.

Social Media Marketing Facebook Metrics Estimated ad recall lift rate

Recent Blogs

PPC Management made smarter with Optmyzr
May 7 2020 | by Lakshmi

    A major part of our work at Metric Labs revolves around the world of PPC (Pay Per Click) advertising, which is as dynamic as it is fascinating....

Connected_Four_Way_Lanes_With Cars_Top_view
An Intro to Google Tag Manager
Apr 29 2020 | by Dom

If you’ve looked into setting up Google Analytics before or you’re working with us, you’ve probably heard of Google Tag  Manager. In today’s blog, I’ll explain what Google Tag...

green_indoor_plants_and_creepers
Enterprise SEO Audit
Apr 16 2020 | by Stephen

For enterprise organisations an SEO Audit is a complex task which merges code inspection, data backed analytics, server logs, keyword research and more. At Metric Labs we work with...