Facebook Metrics

Estimated ad recall lift rate

Definition: The rate at which an estimated number of additional people, when asked, would remember seeing your ads within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. This metric is estimated and in development.

How it’s calculated: The metric is calculated as the estimated ad recall lift divided by the reach of your ads. This metric is only an estimate and may be imprecise.

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