fbpx

Facebook Metrics

Estimated ad recall lift (people)

Definition: An estimate of the number of additional people who may remember seeing your ads, if asked, within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives.
This metric is estimated and in development.

How it’s used: Estimated ad-recall lift is a useful metric for comparing the effectiveness of tactics such as audience and advertising creative. Optimising for this result helps you reach audiences most likely to recall your ads.

How it’s calculated: The metric is calculated as the difference between the predicted recall of people who saw your ads and the number of people who didn’t see your ads.

Estimated recall is based on the number of people you reached with your ads and how likely each person is to recall the ads they saw. We calibrate the estimate with ad recall lift surveys. This metric is only an estimate and may be imprecise.

Social Media Marketing Facebook Metrics Estimated ad recall lift (people)

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...

Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...