Facebook Metrics

CTR (link click-through rate)

Definition: Click-through rate (CTR) measures the percentage of times users who saw an ad clicked through.

How it’s used: CTR indicates how many link clicks you’ve received on your ad compared to how many impressions your ad received. It’s a common metric used by online advertisers to understand how ads are driving traffic to websites and other destinations.

The metric is calculated as the number of link clicks divided by the number of impressions.

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