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Facebook Metrics

CTR (all)

Definition: Click through rate is the percentage of times that people saw your ad and clicked. Facebook CTR is calculated by dividing the total amount of clicks by impressions.

Related Metrics

Reach
Video watches at 25%
Cost per ThruPlay
Unique CTR (link click-through rate)
Unique link clicks
Link clicks

Social Media Marketing Facebook Metrics CTR (all)

Metric Categories:


Go to Metric Glossary

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