Facebook Metrics

CPC (cost per link click)

Definition: The average cost for each link click.

How it’s calculated: The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
This metric is calculated as the total amount spent divided by the number of link clicks. 

Related Metrics

Unique outbound CTR (click-through rate)
Cost per ThruPlay
Photo views
New messaging connections
Video plays
CTR (link click-through rate)

Social Media Marketing Facebook Metrics CPC (cost per link click)

Metric Categories:


Go to Metric Glossary

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