Facebook Metrics

CPC (cost per link click)

Definition: The average cost for each link click.

How it’s calculated: The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
This metric is calculated as the total amount spent divided by the number of link clicks. 

Related Metrics

Video watches at 50%
Cost per Page like
Unique 2-second continuous video views
Cost per 3-second video view
Cost per result
Video plays

Social Media Marketing Facebook Metrics CPC (cost per link click)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Property law - Section 25
How to Diagnose Facebook Audience Fatigue
Sep 28 2020 | by Vincent

Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....
Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...
Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...