Definition: The average cost for each link click.
How it’s calculated: The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
This metric is calculated as the total amount spent divided by the number of link clicks.
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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