Facebook Metrics

CPC (cost per link click)

Definition: The average cost for each link click.

How it’s calculated: The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
This metric is calculated as the total amount spent divided by the number of link clicks. 

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Social Media Marketing Facebook Metrics CPC (cost per link click)

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