Facebook Metrics

CPC (cost per link click)

Definition: The average cost for each link click.

How it’s calculated: The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
This metric is calculated as the total amount spent divided by the number of link clicks. 

Related Metrics

Check-ins
Instant Experience view time
Cost per 10-second video view
Cost per ThruPlay
Cost per offer saved
Amount spent

Metric Categories:


Go to Metric Glossary

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