Facebook Metrics

CPC (cost per link click)

Definition: The average cost for each link click.

How it’s calculated: The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
This metric is calculated as the total amount spent divided by the number of link clicks. 

Related Metrics

Messaging replies
Cost per 2-second continuous video view
Event responses
Video average watch time
Estimated ad recall lift rate
Cost per estimated ad recall lift (people)

Metric Categories:


Go to Metric Glossary

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