Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

Reach
Offers saved
Photo views
Unique 2-second continuous video views
Gross impressions (includes invalid impressions from non-human traffic)
Cost per 2-second continuous video view

Social Media Marketing Facebook Metrics Cost per unique link click

Metric Categories:


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