Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

Unique CTR (all)
Result Rate
Outbound CTR (click-through rate)
CPC (all)
Cost per estimated ad recall lift (people)
Unique CTR (link click-through rate)

Social Media Marketing Facebook Metrics Cost per unique link click

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