Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

Reach
Unique CTR (link click-through rate)
3-second video views
Result Rate
Estimated ad recall lift (people)
ThruPlays

Social Media Marketing Facebook Metrics Cost per unique link click

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