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Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

Page engagement
Relevance score
Video average watch time
New messaging connections
Impressions
Video watches at 25%

Social Media Marketing Facebook Metrics Cost per unique link click

Metric Categories:


Go to Metric Glossary

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