Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

Messaging replies
Cost per ThruPlay
Ad set delivery
Video watches at 50%
Cost per Page like
ThruPlays

Social Media Marketing Facebook Metrics Cost per unique link click

Metric Categories:


Go to Metric Glossary

Recent Blogs

Linkedin Stories
Jul 21 2020 | by Santi

As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform. On June 25th, LinkedIn launched “LinkedIn Stories” for Australia and now...
All About Attribution Models
Jul 15 2020 | by Gary

One of the most challenging areas in digital marketing today is how we can account conversions to different marketing channels fairly. Why does it have to be fair? Businesses...
building_with_windows_blog_banner
Shopify SEO
Jul 1 2020 | by Stephen

Your perfectly optimised content goes here!When it comes to search engine optimisation for Shopify, by now it should be apparent that the platform is beyond helpful. In terms of...