Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

Ad set delivery
Cost per 1,000 people reached
Cost per new messaging connection
Amount spent
Gross impressions (includes invalid impressions from non-human traffic)
Video watches at 95%

Social Media Marketing Facebook Metrics Cost per unique link click

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