Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

CPC (all)
Instant Experience view time
Post shares
CTR (all)
Amount spent
Unique CTR (link click-through rate)

Social Media Marketing Facebook Metrics Cost per unique link click

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