Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

10-second video views
Cost per result
Cost per unique click (all)
Instant Experience view percentage
Cost per 1,000 people reached
Page likes

Social Media Marketing Facebook Metrics Cost per unique link click

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