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Facebook Metrics

Cost per unique link click

Definition: The average cost for each unique click to link. This metric is estimated.

How it’s calculated: The metric is calculated as the total amount spent, divided by the number of unique link clicks.

This metric uses sampled data.

Related Metrics

3-second video views
Video watches at 25%
Unique 2-second continuous video views
Reach
Unique link clicks
Delivery

Social Media Marketing Facebook Metrics Cost per unique link click

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