Facebook Metrics

Cost per unique click (all)

Definition: The average cost for each unique click (all). This metric is estimated.

How it’s used: The metric is calculated as the total amount spent divided by unique clicks (all).

Related Metrics

Gross impressions (includes invalid impressions from non-human traffic)
Unique 2-second continuous video views
Post comments
Delivery
Post shares
Cost per ThruPlay

Social Media Marketing Facebook Metrics Cost per unique click (all)

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