Facebook Metrics

Cost per unique click (all)

Definition: The average cost for each unique click (all). This metric is estimated.

How it’s used: The metric is calculated as the total amount spent divided by unique clicks (all).

Related Metrics

Unique 2-second continuous video views
Unique CTR (link click-through rate)
Cost per 10-second video view
New messaging connections
Instant Experience view percentage
Outbound CTR (click-through rate)

Social Media Marketing Facebook Metrics Cost per unique click (all)

Metric Categories:


Go to Metric Glossary

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