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Facebook Metrics

Cost per unique click (all)

Definition: The average cost for each unique click (all). This metric is estimated.

How it’s used: The metric is calculated as the total amount spent divided by unique clicks (all).

Related Metrics

Video average watch time
Estimated ad recall lift (people)
Post comments
Cost per event response
Unique 2-second continuous video views
Page engagement

Social Media Marketing Facebook Metrics Cost per unique click (all)

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