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Facebook Metrics

Cost per unique click (all)

Definition: The average cost for each unique click (all). This metric is estimated.

How it’s used: The metric is calculated as the total amount spent divided by unique clicks (all).

Related Metrics

Video watches at 50%
Video watches at 25%
Cost per event response
Event responses
Estimated ad recall lift (people)
Unique link clicks

Social Media Marketing Facebook Metrics Cost per unique click (all)

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Go to Metric Glossary

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