fbpx

Facebook Metrics

Cost per unique click (all)

Definition: The average cost for each unique click (all). This metric is estimated.

How it’s used: The metric is calculated as the total amount spent divided by unique clicks (all).

Related Metrics

Cost per 3-second video view
Cost per result
Video watches at 25%
2-second continuous video views
Cost per 2-second continuous video view
Result Rate

Social Media Marketing Facebook Metrics Cost per unique click (all)

Metric Categories:


Go to Metric Glossary

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...
Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...
Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...