Facebook Metrics

Cost per unique click (all)

Definition: The average cost for each unique click (all). This metric is estimated.

How it’s used: The metric is calculated as the total amount spent divided by unique clicks (all).

Related Metrics

CPC (all)
Cost per new messaging connection
Cost per estimated ad recall lift (people)
Cost per offer saved
Unique link clicks
Unique clicks (all)

Social Media Marketing Facebook Metrics Cost per unique click (all)

Metric Categories:


Go to Metric Glossary

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