Definition: This metric measures the average cost of each ThruPlay.
How it’s calculated: Cost per ThruPlay is calculated by dividing the total amount spent by the number of Thruplays.
Social Media Marketing Facebook Metrics Cost per ThruPlay
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With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...
