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Facebook Metrics

Cost per ThruPlay

Definition: This metric measures the average cost of each ThruPlay.

How it’s calculated: Cost per ThruPlay is calculated by dividing the total amount spent by the number of Thruplays.

Related Metrics

ThruPlays
CTR (link click-through rate)
Cost per result
Post engagement
Frequency
Unique CTR (all)

Social Media Marketing Facebook Metrics Cost per ThruPlay

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