Facebook Metrics

Cost per result

Definition: Facebook’s cost per result metric breaks down the amount spent per impression/conversion or other metric that formed the basis or objective of a campaign.

How it’s used: Cost per result enables you to gauge how cost-efficiently you reached your objective(s) for a campaign. It can then be used to compare the performance of different campaigns which share the same objective.

Cost per result can be affected by many factors, including target audience, creative and schedule.

Cost per result is calculated by dividing the total amount spent by the number of results (e.g. reach, clicks, conversions, video views).

Recent Blogs

Linkedin Stories
Jul 21 2020 | by Santi

As we all were expecting, LinkedIn is the latest social media platform to add Stories to their platform. On June 25th, LinkedIn launched “LinkedIn Stories” for Australia and now...

All About Attribution Models
Jul 15 2020 | by Gary

One of the most challenging areas in digital marketing today is how we can account conversions to different marketing channels fairly. Why does it have to be fair? Businesses...

building_with_windows_blog_banner
Shopify SEO
Jul 1 2020 | by Stephen

Your perfectly optimised content goes here!When it comes to search engine optimisation for Shopify, by now it should be apparent that the platform is beyond helpful. In terms of...