fbpx

Facebook Metrics

Cost per result

Definition: Facebook’s cost per result metric breaks down the amount spent per impression/conversion or other metric that formed the basis or objective of a campaign.

How it’s used: Cost per result enables you to gauge how cost-efficiently you reached your objective(s) for a campaign. It can then be used to compare the performance of different campaigns which share the same objective.

Cost per result can be affected by many factors, including target audience, creative and schedule.

Cost per result is calculated by dividing the total amount spent by the number of results (e.g. reach, clicks, conversions, video views).

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...

What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...