fbpx

Facebook Metrics

Cost per result

Definition: Facebook’s cost per result metric breaks down the amount spent per impression/conversion or other metric that formed the basis or objective of a campaign.

How it’s used: Cost per result enables you to gauge how cost-efficiently you reached your objective(s) for a campaign. It can then be used to compare the performance of different campaigns which share the same objective.

Cost per result can be affected by many factors, including target audience, creative and schedule.

Cost per result is calculated by dividing the total amount spent by the number of results (e.g. reach, clicks, conversions, video views).

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...

Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...