Facebook Metrics

Cost per result

Definition: Facebook’s cost per result metric breaks down the amount spent per impression/conversion or other metric that formed the basis or objective of a campaign.

How it’s used: Cost per result enables you to gauge how cost-efficiently you reached your objective(s) for a campaign. It can then be used to compare the performance of different campaigns which share the same objective.

Cost per result can be affected by many factors, including target audience, creative and schedule.

Cost per result is calculated by dividing the total amount spent by the number of results (e.g. reach, clicks, conversions, video views).

Recent Blogs

Property law - Section 25
How to Diagnose Facebook Audience Fatigue
Sep 28 2020 | by Vincent

Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....

Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...

Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...