fbpx

Facebook Metrics

Cost per result

Definition: Facebook’s cost per result metric breaks down the amount spent per impression/conversion or other metric that formed the basis or objective of a campaign.

How it’s used: Cost per result enables you to gauge how cost-efficiently you reached your objective(s) for a campaign. It can then be used to compare the performance of different campaigns which share the same objective.

Cost per result can be affected by many factors, including target audience, creative and schedule.

Cost per result is calculated by dividing the total amount spent by the number of results (e.g. reach, clicks, conversions, video views).

Recent Blogs

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Vincent

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Measurecamp 2024 Melbourne Edition
Mar 22 2024 | by Wayne

MeasureCamp Sydney? Nope, Measurecamp Melbourne! This time round we made the trip and flew to Melbourne for the first time to attend Measurecamp! Held at the Melbourne Business School,...

Reminder: Google UA Historical Data to be Deleted in July 2024

X