Definition: Cost per offer saved is the Facebook metric that measures the average cost for each offer saved from your ad. It is measured by dividing the total spend by offers saved.
Social Media Marketing Facebook Metrics Cost per offer saved
Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...
