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Facebook Metrics

Cost per event response

Definition: Cost per event response is the average cost for each Facebook event response. It is measured by calculating the total spend divided by the number of event responses.

Related Metrics

Cost per new messaging connection
Results
Cost per unique link click
CPC (all)
New blocked messaging connections
Gross impressions (includes invalid impressions from non-human traffic)

Social Media Marketing Facebook Metrics Cost per event response

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