Facebook Metrics

Cost per estimated ad recall lift (people)

Definition: The average cost for each estimated ad recall lift. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video views objectives.
This metric is estimated and in development.

How it’s used: The metric is calculated as the total amount spent divided by the estimated ad-recall lift rate (people).

Social Media Marketing Facebook Metrics Cost per estimated ad recall lift (people)

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