Facebook Metrics

Cost per estimated ad recall lift (people)

Definition: The average cost for each estimated ad recall lift. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video views objectives.
This metric is estimated and in development.

How it’s used: The metric is calculated as the total amount spent divided by the estimated ad-recall lift rate (people).

Social Media Marketing Facebook Metrics Cost per estimated ad recall lift (people)

Recent Blogs

Learning at a Social Distance: 5 free learning platforms
Mar 26 2020 | by Dom

If you’re like me and you’re currently practicing social distancing, then you’ve found yourself with lots of time on your hands milling about the house. There’s only so many...

Enterprise SEO Services
Mar 21 2020 | by Stephen

When it comes to an Enterprise Level SEO Analysis and Service offering, it operates at a significantly higher level of complexity when compared to your average small to medium...

Robots and You
Mar 12 2020 | by Stephen

“How” we work with robots is an idea that we are all going to have to get used to sooner or later. If you are a website owner or...