Facebook Metrics

Cost per 2-second continuous video view

Definition: Cost per 2-second continuous vide view counts the average cost of each continuous 2-second video view.

How it’s calculated: Cost per 2-second continuous video view is calculated by dividing the total amount spent by the 2-second continuous video views.

Related Metrics

Cost per Page engagement
Event responses
Clicks (all)
Instant Experience view time
Unique outbound CTR (click-through rate)
Estimated ad recall lift rate

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