Facebook Metrics

Cost per 2-second continuous video view

Definition: Cost per 2-second continuous vide view counts the average cost of each continuous 2-second video view.

How it’s calculated: Cost per 2-second continuous video view is calculated by dividing the total amount spent by the 2-second continuous video views.

Related Metrics

Video watches at 100%
Reach
Unique outbound CTR (click-through rate)
Cost per new messaging connection
Impressions
Post reactions

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