Facebook Metrics

Cost per 1,000 people reached

Definition: CPM, or cost per thousand (the M is for the roman numeral for thousand) indicates the average cost to reach 1000 people on Facebook

How it’s used: CPM is a performance measurement that is used by digital marketers to evaluate a campaign’s cost-efficiency and value.

Reach on Facebook can be more insightful than impressions, as it gives a measurement of the number of people exposed to an ad and how efficiently they were reached. An ad’s bid performance in the ad auction, campaign budget and the effectiveness of audience targeting.

Recent Blogs

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...

Why does HTTPS matter to SEO?
Jul 17 2019 | by Stephen

It’s easy to accept that the world of online business moves fast. Business owners defer judgement to digital agencies and digital agencies defer judgement to developers. Things can get...

Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...