fbpx

Facebook Metrics

Clicks (all)

Definition: The number of clicks on an ad

How it’s used: Clicks measures types of clicks on the ad, which include:

– Link clicks
– Clicks to the business’ business page
– Post reactions (e.g. likes, loves, hahas)
– Comments or shares

Related Metrics

Impressions
10-second video views
Result Rate
Reach
Relevance score
Cost per 3-second video view

Social Media Marketing Facebook Metrics Clicks (all)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...