Facebook Metrics

Clicks (all)

Definition: The number of clicks on an ad

How it’s used: Clicks measures types of clicks on the ad, which include:

– Link clicks
– Clicks to the business’ business page
– Post reactions (e.g. likes, loves, hahas)
– Comments or shares

Related Metrics

Unique link clicks
CTR (all)
Page engagement
Cost per result
Event responses
CTR (link click-through rate)

Social Media Marketing Facebook Metrics Clicks (all)

Metric Categories:


Go to Metric Glossary

Recent Blogs

Project management tools that make our agency work smoothly
Jan 7 2020 | by Santi

It’s a whole new year, which means it’s the perfect time to get organised and on track with all your projects for the upcoming year. In this blog, we’ll...
Goodbye, 2019! 👋
Dec 16 2019 | by Joey

Another year has gone by – it’s been a flurry of keywords, data, and ads. According to the common schoolyard saying, “first the worst, second the best”, Metric Labs’...
Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...