Definition: The number of clicks on an ad
How it’s used: Clicks measures types of clicks on the ad, which include:
– Link clicks
– Clicks to the business’ business page
– Post reactions (e.g. likes, loves, hahas)
– Comments or shares
Social Media Marketing Facebook Metrics Clicks (all)
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...