Facebook Metrics

3-second video views

Definition: 3-second video views counts the number of times a video was played for at least three seconds or its total length if the video is shorter than three seconds. Video views are counted separately from each impression of the video and any time spent replaying the video is excluded.

How it’s used: 3-second video views counts the number of times a video is played for 3 seconds or, if it’s shorter than 3 seconds, for 97% of its total length. Any time spent replaying the video for a single impression is not included.

e.g. if someone plays a 2-second video for 1.94 seconds this will count as a 3-second video view. If someone plays a 4-second video for 2 seconds, then rewinds the video and rewatches the first 2 seconds, this does not count as a 3-second video view because replays are excluded.

Recent Blogs

Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...

The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...

Uncovering a mystery with Google Search Console
Sep 24 2019 | by Hum

Google Search Console is a free tool offered by Google that helps you understand how your website is performing in Google’s organic search results. Search Console can tell you...