Facebook Metrics

3-second video views

Definition: 3-second video views counts the number of times a video was played for at least three seconds or its total length if the video is shorter than three seconds. Video views are counted separately from each impression of the video and any time spent replaying the video is excluded.

How it’s used: 3-second video views counts the number of times a video is played for 3 seconds or, if it’s shorter than 3 seconds, for 97% of its total length. Any time spent replaying the video for a single impression is not included.

e.g. if someone plays a 2-second video for 1.94 seconds this will count as a 3-second video view. If someone plays a 4-second video for 2 seconds, then rewinds the video and rewatches the first 2 seconds, this does not count as a 3-second video view because replays are excluded.

Recent Blogs

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...