Facebook Metrics

3-second video views

Definition: 3-second video views counts the number of times a video was played for at least three seconds or its total length if the video is shorter than three seconds. Video views are counted separately from each impression of the video and any time spent replaying the video is excluded.

How it’s used: 3-second video views counts the number of times a video is played for 3 seconds or, if it’s shorter than 3 seconds, for 97% of its total length. Any time spent replaying the video for a single impression is not included.

e.g. if someone plays a 2-second video for 1.94 seconds this will count as a 3-second video view. If someone plays a 4-second video for 2 seconds, then rewinds the video and rewatches the first 2 seconds, this does not count as a 3-second video view because replays are excluded.

Recent Blogs

Learning at a Social Distance: 5 free learning platforms
Mar 26 2020 | by Dom

If you’re like me and you’re currently practicing social distancing, then you’ve found yourself with lots of time on your hands milling about the house. There’s only so many...

Enterprise SEO Services
Mar 21 2020 | by Stephen

When it comes to an Enterprise Level SEO Analysis and Service offering, it operates at a significantly higher level of complexity when compared to your average small to medium...

Robots and You
Mar 12 2020 | by Stephen

“How” we work with robots is an idea that we are all going to have to get used to sooner or later. If you are a website owner or...